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Design
Brand Identity Design
Packaging Design
Custom Illustration
Recent Work
Overview
Brand Identity FAQ
How is working with you different from working with a branding agency?
Working with me offers a more personalized and hands-on approach compared to a larger branding agency. As a freelance brand identity designer, you'll have direct access to the creative process and communication with the designer (me!) throughout the project. I can offer more flexibility in terms of project scope, timelines, and budget, tailoring my services to meet your specific needs.
How do you approach designing a logo for a brand?
When designing a logo for a brand, I begin by understanding the company's values, target market, and unique selling proposition before researching into competitors and industry trends to ensure the logo stands out from the crowd, yet still aligning with the brand's identity and objectives.
Why is it essential for businesses to have a style guide?
A style guide serves as a roadmap for maintaining consistency in brand representation across all channels and mediums. It outlines guidelines for logo usage, color palettes, typography, imagery, and other visual elements, ensuring that the brand's identity remains cohesive and recognizable.
How can a well-designed brand identity contribute to the success of a business?
A well-designed brand identity will help your business differentiate itself from competitors, build trust with customers, and create strong emotional connections. It aids brand recognition, fosters loyalty and trust, and ultimately drives sales and business growth.
How do you ensure that a brand's logo is used correctly across different mediums and applications?
I provide clear guidelines in the style guide regarding logo usage, specifying size, placement, color variations, and minimum clear space requirements. Additionally there will be mock-ups of how to use all of your brand assets to ensure that the logo, font, colours and brand graphics are implemented consistently and effectively.