Brand identity design Melbourne

I can think of nothing better than putting my creativity and artistry at the service of businesses that celebrate the good things in life — great food and even better wine, coffee worth getting out of bed for, ready made cocktails that don’t compromise on taste and eateries with impeccable vibes.

This is how we give your business depth, personality and style— not just a schmick website or a pretty face.
This is how we create a brand that’s in demand and on the tip of everyone’s tongues. An enduring brand that stands the tests of time. 

Start your brand identity project

Here’s how it works
We start with an in-depth questionnaire, Pinterest board inspiration gathering and a 1:1 brainstorming and strategy call to really go in-depth with your business and your brand; your thoughts, your needs, your expectations and everything in between.

From there I'll work on in-depth mood-boards showcasing different ways the brand can go (such as logo and typography styles, brand graphics and colours) This way we both understand exactly what you really like (and is suitable for the brand) and what you don't. There will be plenty of opportunity to give feedback, provide direction, and ask questions every step of the way.

From here I will work on three fully visualised brand identities for you that (based on your thoughts and feedback) I work on to refine and develop into a brand identity you truly love.

When we’re done you’ll be fully equipped to hit the ground running with strong brand identity assets to use in your business. As well as an in-depth strategy and guide to make sure you can continue to keep your brand looking stylish, cohesive and considered.
"Chrysa's approach, partnership, and obviously, talent was a real gift to me."
"She took the time to really understand my brand and my target customer and what the long-term brand plan was.
She presented me with a range of options and worked so collaboratively with me to get the desired final result."
Stage 01. Brand strategy
Creating a solid, strategic and intentional foundation for your brand.
Your brand strategy includes:
  • An in-depth briefing questionnaire and instructions on collecting relevant inspiration and source materials
  • A 2 hour strategy call to discuss your business, audience, goals and vision
  • Analysis and research of your brand and business values, mission, personality and voice. As well as your target audience, competition, marketplace and industry
  • I will establish the following foundational elements of your brand and create a detailed document detailing it all for you to use or to pass on to other professionals who need it:
    • Target market and audience personas
    • Brand why and purpose
    • Brand values, vision and mission statement
    • Brand personality and voice
    • Competitor analysis including strategic advice on how to stand out
    • Brand positioning and messaging
    • Identifying problems, challenges and solutions
    • Strategy to communicate your brand visually
Stage 02. Brand identity
Creating the visual look, feel and mood of your brand.
Your brand identity includes
  • In-depth mood-boards showing different visual directions for the brand; this will cover logo styles, fonts, visual language, colours and brand graphics
  • 3 fully visualised brand identities with up to three rounds of revisions to refine and develop
  • A comprehensive brand guideline document detailing your brand identity, brand graphics, photographic style and asset usage with real-life mock ups as guidance
  • All logo files supplied in various formats suitable for print and web
  • Font files and use-licenses

How much?

I offer various packages as I know every brand's needs and budgets are different.
Prices start from $2400 AUD + gst for an in-depth brand strategy, brand identity prices start from $4000 AUD + gst.
For both a full brand strategy and identity to really get your business off the ground, prices start from $6500 AUD + gst.

Need something you don’t see here? I love a challenge. Get in touch and we’ll strategise exactly how we can meet your needs.

Working with-

Destination restaurants with head-bopping disco beats,
mouth-watering meals and lip-smacking cocktails.
Boutique Melbourne beauty-bars in the business of making waves and raising eyebrows.
Vibrant plant-based gelato bars bringing the freshest most vibrant gelato to the streets of Istanbul.
Aromatherapy apothecaries delivering holistic therapies for the skin, senses and soul.

Businesses that are here for a good time,
so they can stick around for a long time.