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Overview
Brand Identity design Melbourne
I can think of nothing better than putting my creativity and artistry at the service of businesses that celebrate the good things in life — great food and even better wine, coffee worth getting out of bed for, ready made cocktails that don't compromise on taste and eateries with impeccable vibes.
Brand design is how we give your business depth, personality and style— not just a schmick website or a pretty face.
This is how we create a brand that's in demand and on the tip of everyone's tongues.
An enduring brand that stands the tests of time.
Brand design is how we give your business depth, personality and style— not just a schmick website or a pretty face.
This is how we create a brand that's in demand and on the tip of everyone's tongues.
An enduring brand that stands the tests of time.
Here’s how it works
Brand Research
You'll first fill in an in-depth questionnaire and send through any visual inspiration and any existing design brief you may have before we jump in a 1:1 in-depth meeting to discuss everything about your business - your target market, it's existing brand identity (if you're already established) your brand strategy, your dream brand design, brand positioning, and how we can give you that competitive edge! We can also discuss any pressing thoughts, needs, or questions you may have (I'm all ears!) This will give me an in depth understanding of your businesses core essence and give me a solid foundation to begin on initial concepts for your visual identity.
Brand Design Ideation
From here I'll work on in-depth mood-boards showcasing different ways we can take your new brand design or brand refresh. This will cover various elements of a your brand's visual identity including logo design, brand fonts, brand graphics and colour palettes) This way we create a discussion and both understand exactly what you really like and what you don't, as well as what will be effective branding for your business which is our ultimate goal. We will work closely in this phase so there will be plenty of opportunity for feedback and to discuss everything so we know exactly what we will be aiming for in the next stage of the design process.
Logo Design & Branding
I will work on a visual identity document with two fully visualised initial designs and concepts (including real-life mockups so you can envision your new brand design in-use.) This will include logo concepts, brand fonts, brand colours and on-brand graphics. Once we've met and discussed your preferred direction, I continue to refine and develop all assets into a brand identity you truly love. When we're done you'll receive a final logo to use, and in-depth brand guidelines so you'll be equipped to hit the ground running. Your guidelines will show you how and what to use to keep marketing materials, web design etc looking cohesive and considered. Your brand design is designed to communicate and accentuate your brand story and brand's values, to communicate to your clients and the right audience. These brand guidelines will form an integral part of your business where you can always reference back to them , or you can pass them on to any marketing professional that may need them.
"Chrysa's approach, partnership, and obviously, talent was a real gift to me. She really helped me talk to my ideal clients"
"She took the time to really understand my brand and my target customer and what the long-term brand plan was.
She presented me with a range of brand design options and worked so collaboratively with me to get the desired final result."
She presented me with a range of brand design options and worked so collaboratively with me to get the desired final result."
Stage 01.
Brand Strategy
Creating a solid, strategic and intentional foundation for your brand.
Your brand strategy includes:
- An in-depth briefing questionnaire and instructions on collecting relevant inspiration and source materials
- A 90 minute strategy call to discuss your business, target audience, goals, vision for the business, where you see the opportunity and where potential customers hang out.
- Research digging into your market's category trends, competitor analysis, and qualitative research into your customer. We can also carry out interviews speaking with your core target customers about their experiences of your market, how they hear about you, and what is important to them when considering to purchase or become a customer and how we build trust with them.
- Establishing the following foundational elements of your brand and creating a detailed document for you to use into the future.
- Research analysis - trends & customer insight in your industry
- Development of your ideal customer profiles
- Your Vision - why you exist on the planet
- Your Value Proposition - the articulation of why you exist via the lens of what you deliver to the customer
- Brand Pillars - the core foundations that the brand is built upon
- Behavioral Principles - your DNA, which dictates how you behave and shows up to your audience
- How your brand should speak & core messages
Brand Identity
Creating the visual look, feel and mood of your brand.
I will work on
- In-depth mood-boards showing different visual directions for the brand; this will cover logo styles, fonts, visual language, colours and brand graphics
- Two fully visualised brand identities with up to three rounds of revisions to refine and develop
- A comprehensive brand guideline document detailing your brand identity, brand graphics, photographic style and asset usage with real-life mock ups as guidance
- All logo files supplied in various formats suitable for print and web as well as font files and use-licenses
- Custom brand graphics if that's your thing and you'd like some to amplify your brand
How much?
I offer various options as I know every brand's needs and budgets are different.
Priced from $3000 AUD + gst
Just need a logo, some straight-up advice or something you don't see here? I love a challenge.
Get in touch and we'll strategise exactly how we can meet your needs.
Priced from $3000 AUD + gst
Just need a logo, some straight-up advice or something you don't see here? I love a challenge.
Get in touch and we'll strategise exactly how we can meet your needs.
Working with-
Destination restaurants with head-bopping disco beats,
mouth-watering meals and lip-smacking cocktails.
mouth-watering meals and lip-smacking cocktails.
Boutique Melbourne beauty-bars in the business of making waves and raising eyebrows.
Vibrant plant-based gelato bars bringing the freshest most vibrant gelato to the streets of Istanbul.
Aromatherapy apothecaries delivering holistic therapies for the skin, senses and soul.
