Embarking on their truffle journey in 2016, Wylie Creek Truffle Farm planted just under 3000 French Oak Trees just outside Stanthorpe in the Granite Belt region. The area provides the perfect cold winters and warm summers to produce exceptional truffles.
With their first season harvest fast approaching, they were looking for a brand identity that broke away from the high-brow norm of the truffle industry. With advancing technologies and more truffles being grown across the country, it was apparent that the usual stuffy and visually moody aesthetic that dominates the industry wasn't going to be suitable.
They wanted the ability to flex their identity for both their more conservative wholesale client-base, but still have an injection of fun & vibrancy for when they wanted to host events and let their true personality come across.
The result is a classy yet vibrant identity that can pivot with them for any occasion.