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An established hair-styling tool brand looking for a complete brand overhaul before beginning on wider marketing efforts & expansion of product offerings. Previously selling their products through more budget-orientated sites such as Catch,Amazon & Ebay, they wanted to build a brand that can reach their target market on social media, make sales through it’s own website & appeal to a wholesale market in the industry.
They wanted a brand identity that was equal parts vibrant and refreshing, to stand-out in a market full of ‘girly’ and feminine leaning aesthetics. The colours used have a fun and vibrant edge, speak to a female audience without being obvious and samey to other brands in the same market.
The marbling textures in their brand graphics are a versatile extension to the brand that can be used on product packaging as well as website and other collateral; they have a fluidity and softness to them that nods to Cabello’s sustainable ethics.
