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In Lieu is a family owned mineral water source deep in the Dabie Mountains, China. The Dabie Mountains are a hidden gem, renowned for their stunning landscapes and untouched wilderness. The water is sold only in aluminium cans (no plastic) and in larger glass bottles aimed at large hotels and event spaces throughout Hong Kong.
In Lieu - first launching in Hong Kong with a range of mineral waters, they needed a strong identity that could translate to eye-catching packaging that looked at home in a 5-star hotel, yet still felt accesible to consumers to drink everyday.
In the future the product line will expand to cover natural fruit infused sparkling waters aimed towards a health conscious customer demographic - this was also cponsidered when designing their packaging with a design already in place for future development.
They wanted to convey a balance of calmness and playful energy; how In Lieu is perfect for every part of your day; from sport, to at the office, to time with friends.Transitional like our busy days.
