The Blooming Jungle is a brand for the indoor horticulturist; It provides products & accessories that allow their customers to care and grow for their houseplant collection.
Green fingered hipster millennials who fill their rented urban dwellings with indoor plants. Unable to afford a house, they look for cost effective ways to decorate their interiors.
Their love of plants allows them to nurture something and customize their living space in a way that improves their overall feelings of wellbeing.
It has to be simple and communicate the relationship to plants.